Think this has been going on for a while now but its got worse today after probably a couple of slightly sideways landings (big gusts of wind when you're mid air aren't very fun)! I've checked the hub bearings and there's no play at all, so I'm thinking it's either the spokes (too loose maybe?) or something inside the rim.. The rear wheel also does it but not as severe.
Here's a vid, you can hear it clicking when it spins/stops then when the front end goes down the rattle – http://www.youtube.com/watch?v=U-gnvqe4quI
Over bumpy stuff it's really rattly, not exactly confidence inspiring. It's a Mavic 721 on a Hope Pro 2 20mm, not sure about the spokes.
Quite sure its not the forks as it still clicks when the wheel is lifted off the ground and spun.