Magazines, I suppose STW’s included in that pile too.
Magazines that obliterate the right hand page of thier “tome” with adverts, whilst the content and articles are left (natch) languishing on the left hand page.
It’s a trend that started back in the 90’s when magazines chased advertisers and the advertising agents threw thier weight around and demanded all adverts should be a full page on the right hand page.. The psychology of some 11 year old thought it part of mans fleeting glances at magazines and pledged “we only look on the right hand page, thereby the eye is focused on the advert first creating maximum impact on the reader” and “we demand this space otherwise we take our advertisements elsewhere”
I say, it’s the 21st century and no one reads your offensive on the eye adverts because we’re normal human beings and really don’t need nor want what you think we need and we rarely concern ourselves with claims of “betterer, niceeerer, fasteeerer, sleeker” one upmanship piffle. We also use the internet to inform ourselves of your outlandish claims and make our own choices as to what we buy.
The days of being dictated too are over.
So I say to magazine editors, claim that right page back.. to use a Right Wing Political Morons analogy “take back control”
Ohhh a proper Rant from me… and I like the feeling.