🙂

Must be simply advertising budgets surely?

I’m sure the average LBS sells more bikes than a BMW dealer sells BMW’s. But the BMW probably has as much added on to cover advertising as the bike* costs in it’s entirety.

*carbon fibre gravel bikes with expensive skin wall tyres an proprietary mudguard mounts maybe excepted.

That and there’s little to split a Vectra from a BMW so BMW need to make you feel special by telling everyone else for you on TV that BMW’s are special. Which a self fulfilling process, bumping up the price, making them more ‘special’, meaning more advertising budget, meaning more averts, meaning more ‘specialness’.

No where near enough money in selling bikes to support TV advertising. I “bike ads” for Decathlon and deorderant ads featuring Cedric Garcia on TV in France. However no way say SC could pay for tv ads imo

Anyone remember the Raleigh activator TV adverts?

[video]https://youtu.be/PUmTSVSCcFk[/video]

Frog bikes had an advert on the telly last night.

This one.. https://m.youtube.com/watch?v=6GFbD5-rdEE

Cost v size of market.

As more cycle TV channels and programs sprout up you might see some more, but at the moment it’s not worth spending a fortune to make a 90 second masterpiece and then spend multiples more to broadcast it during Corrie to reach the few thousand people who may possibly buy your £5k mountain bike next time around. Plus the market for high end stuff is a very educated one, they’re actively online researching every day, you’re not going to surprise them with your new model by chance for £250k a go, but you can make a 15 min advert under the guise of an ‘edit’ and if you make it cool most of your market will be ready and willing to watch it if you tweet / FB or post it on here (for a fee) or Pinkbike.

Boardman bikes during last yrs tour.

Do you have any idea how much it costs to make a decent 30 second ad? And the media space is much more than the production costs.
A budget ad with a decent director is going to be 30-50k minimum, most of what you see on TV is 100k up to several hundred thousand.
Not sure of the media costs exactly but a magazine inside front starts at £2k

That’s why you don’t see bike ads on to. It’s also why most cycling related ads have piss poor production values as they just don’t have the budget to employ talent unless it’s the likes of Trek or Specialized.

A car ad that cost less than 500k to shoot is a rare thing. And on top add a couple of million to show it. It’s an expensive business…

This wasn’t a serious thread. 🙂

Lets see more retro bike adverts

Give it 5 years and I reckon you will! Decreasing tv spend and huge increase in bike spend…

E bikes are cropping up on the tv. Were all doomed.

A car ad that cost less than 500k to shoot is a rare thing. And on top add a couple of million to show it. It’s an expensive business…

Just loan top gear, or the new amazon even topper gear a car and watch sales fly up, free worldwide advertising and great entertainment

cars are more important.

You can’t extended and your penis with a bike, unless you get it stuck between the back tyre and the chainstay yoke

Expansion of smart ads on digital Tv might see more bike companies put money into TV as they’ll be able to better target the customers they want. Road is the bigger market though. Having said that, how’d you make an interesting road bike ad?

I remember seeing somewhere that in the late ’90’s Alfa Romeo spent approx £1000 per car sold advertising on various media, and Ford about £150. When you add up the numbers of cars sold and multiply by………

So, Big bucks involved that even companies like Giant would probably find difficult to absorb