The video has a wonderfully poignant lost sense of innocence to it. Which it what (I think) they are trying to get at here.
There’s a fantastic contrast between the use of an innocent childhood TV series (for Radiohead’s target audience demographic) and having them exhibiting some really nasty behaviour, which somewhat screws with your mind 🙂
I thought the song itself was a bit bland but the message of the video is right on the money for the times – we’re having a lot of myths about our place in the world and about things we believed were certainties being rather evidently displaced, which is unsettling a lot of people…