50 lbs! That makes it a bargain, at just £11 per kilogram!
Also, drum brakes and 24″ front wheel?
Some choice quotes on that website – “they’re built to last using British components and top craftsmanship”
“robust and sturdy town bike”
It wouldn’t even matter if everything is a bizarre standard on it, since no one will ride it long enough for anything on it to break.
Only obscure if you’ve only ever ridden bikes with 1.1/8 headsets and BSA BB’s.
Drum (and the closely related coaster) brakes are brilliant for commuter/town bikes, unlike disks the pads will probably last a lifetime, they’re still popular on the continent for that reason and on tandems because they don’t get as hot as rim/disk brakes.
24″ front wheel (and 50lb) is likely for strength, and those bikes are designed to be ridden up kerbs whilst loaded full of post, and those baskets are made to be tough, a normal pannier rack weighs about 500-600g and is rated for about 20kg, you could probably it kids in those! Small wheels also means lower COG when loaded, 29er/700C toruing bikes are a UK thing, everywhere else in the world it’s 26″.
I’m actually quite tempted as a dedicated commuter.