Interesting. This must be an outlet, otherwise it doesn’t really fit with the Bicester approach. I wonder what is going to happen to their other outlet?
My understanding is it will be an outlet but also a Rapha club house and café. They’ve already made contact with our (local) club and are keen to engage. There’s a few new club houses opening around the world so I assume this is part of an expansion plan from the new owner/investors and the ‘local engagement’ is a formal approach.
I’ve never understood the attraction of these places, people flock to them like some modern day pilgrimage
It’s not my bag, and as a Bicester resident I suffer all the congestion problems that the village brings, but BV is HUGE. It’s something like the 3rd most visited tourist attraction amongst the (affluent, high spending) Middle and Far East market (after Buck House and Windsor Castle IIRC). When the train stops there (you can literally walk off the train straight into BV, it has a separate entrance on the platform to the one ‘regular’ travellers use) the announcements are in Arabic and Chinese as well as English, and the platforms are always rammed. It must make a mind boggling amount of money.
Oh, and they are still recruiting.