Been a few PSAs for their deals- Hope wheels for less than cost of hubs, cheap Muc Off, Crud Racer 2s as cheap as anyone else and theyve kept a few discount promos ticking over (currently £10 off £100). I recently got some Conti tyres for the winter road bike cheaper than mail order so more power to em if they are making an effort.
Shame about the 2014 Boardman CX bikes cracking, ironic as in the recent interview with Boardman he comments on historically poor customer service at Halfords impacting on his brand, doh!
Makes you wonder what they've been doing for the last 15 years...
it does seem to be jumping onto a bandwagon that started rolling 18 months ago. To be fair they were in at the start of the boom (werent we all complaining about their "Tour de Francis" ads in every break of the tour footage last year, and in 2011 it was the Boardman "yellow, its not a colour its a state of mind" piffle), they just didnt appear to tell their actual stores!