blimey I just posted up some news that the new filo jackets were available, didnt quite expect to see so much banter following on.
I like Alpkit as a brand as others have said, good kit and a good price.
I’ve worked with a few marketing types recently who tell me that when we buy something one of three things need to be satisfied in our heads to help us buy a brand. Technical, emotional and mythological – allegedly if one or more is satisfied then we will be more like to buy it. I guess we’re all different and the question on us being satisfied is individual. Kinda makes sense.
For me Alpkit Filo jackets ticked the box, techniocally they work, emotionally I like the look of the jacket and its association with the outdoor world.. mythically? no idea about that one. But I guess the jackets seem to have a pretty good reputation.
Does anybody know this science better?