Ariel is not on the cards so dont panic!. Possibly Franklin Gothic.
Arial is fine. Dunno why Coogan is so vehemently opposed to it. Now if it were Sand or Comic Sans or something I could understand….
To continue trying to be ‘constructive’; in what way does the chainring represent mountain bicycling over any other form of cycling?
I think it’s a bit too obvious to use something like a chainring for a biking thing logo, but maybe that’s just me. How many other biking things have similar logos?
It really depends how important it is to have a top-class logo though. Maybe it is, maybe it isn’t.
Personally I’d be exploring the idea of a knobbly tyre, tyre tread pattern, incorporate that into the design maybe.
Also, using the ‘arena’ bit as the basis for ideas. A shape evocative of a sporting area type thing. Hmm, maybe too Olympicky…
I definitely think a circle is a good shape to use though, represents movement maybe, ‘cycles’, inclusiveness, etc.
Fascinating.