I had to watch the Danny Macaskill video again just to check out these offensively contrived product placement shots which I hadn’t noticed the first time aaand second time around I still didn’t find them crass, gratuitous or offensive. There’s maybe 3 seconds out of 8 minutes that were a bit superfluous.
If he had started talking about how great his Santa Cruz Bike was or how awesome his poc knee pads protected his knees then yeah, that would be annoying but he didn’t.
I love the video, and others like it, but as the saying goes “nothing’s free”.
And yet, it was free to us. High quality, entertainment. Some people seem offended by the idea that the people who paid to make it might have their product featured. Yes it’s an advert, but it’s one most of us seem to have found entertaining. Watching it didn’t strip us of our indie cred. We’re not forced to go out and buy a £7000 bike, £100 shoes and a £200 helmet, or visit Skye, though I do want to do that anyway.