Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
While most modern squibs used by professionals are insulated from moisture, older uninsulated squibs needed to be kept dry in order to ignite, thus a “damp squib” was literally one that failed to perform because it got wet. Often misheard as “damp squid”, the phrase “damp squib” has since come into general use to mean anything that fails to meet expectations.The word “squib” has come to take on a similar meaning even when used alone, as a synonym for dud.
Thanks for clearing that one up…
Good to see the thread continued in it’s light-hearted vein..