There was something similar at work, although most of the perks were things you could get anyway if you looked. Like theme park tickets for comparable prices to tesco voucher prices, money off your shopping but only about the same as you’d have got through a cashback site.
But it took effort, not many people can be bothered to save a fiver off a weekly shop in return for filling out online forms and paying for it in advance to get the vouchers.
It was a nice to have for those that used it. To everyone else it was just part of the background noise of faux ‘perks’ of the job, which the company probably got kickbacks for rather than anything they were shelling out of their own pockets for. Along with “training courses” which were just suppliers sales reps talking about their products.