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1. LoCo - Member

   http://www.bikebiz.com/news/read/victoria-pendleton-to-launch-signature-bike-line-in-halfords/012521?utm_source=dlvr.it&utm_medium=twitter

   Don't know if this has been posted already, guess it's a good retirement plan.

   Posted 4 months ago #
2. ohnohesback - Member

   Given what Boardman bikes have done for his image I'd beg her, even at this late juncture, not to allow this to happen.

   Posted 4 months ago #
3. AlexSimon - Member

   I was expecting to see a race bike! I wonder how many women buying a town bike know of Vicky?

   I love how in those photos she looks all dainty until you see the size of her thigh muscles

   Posted 4 months ago #
4. deadlydarcy - Member

   I bet they've made him a packet though.

   EDIT: Actually, maybe I'll leave that comment. .

   Posted 4 months ago #
5. AlexSimon - Member

   ohnohesback - funnily enough when I was considering a Boardman cross bike, everyone in the pub knew they were great bikes, but begged me not to buy one because of his propensity for misery and wingeing

   So kind of the opposite to your point.

   Posted 4 months ago #
6. BoardinBob - Member

   That bike looks far too big for her

   Posted 4 months ago #
7. ohnohesback - Member

   So did you buy one? Surely the fact they are sold in the tartrazine hall of hell was enough of a turn off?

   Posted 4 months ago #
8. julianwilson - Member

   I am no fan of Halfords whatsoever, but what's Boardman bikes done for Boardman's image? He's by no means the first pro to put his name on a downtube, just the best value for money and most advertised ( ) one so far.

   Posted 4 months ago #
9. The Southern Yeti - Member

   I've just got a job riding in saddles for Halfords... seems there's a DDemand.

   Posted 4 months ago #
10. IHN - Member

    Given what Boardman bikes have done for his image

    Aren't Boardman bike pretty much universally highly rated?

    Posted 4 months ago #
11. MrSalmon - Member

    I was expecting to see a race bike! I wonder how many women buying a town bike know of Vicky?

    Interesting one, race bikes would put her in direct competition with Boardman wouldn't they?
    With the right advertising she could probably raise her profile with town bike buying types. Would be good if there were more roadster type bikes about I think.

    Posted 4 months ago #
12. ohnohesback - Member

    Not as good as the old seventies Eddie Mrecx bikes with the uputurned and reversed drops.

    Any association with CB or Halfords is enough to put me off buying a bike.

    Posted 4 months ago #
13. passtherizla - Member

    mmm she is lovely

    Posted 4 months ago #
14. aracer - Member

    Is it just me, or does she look a bit scary in those pics?

    Posted 4 months ago #
15. elzorillo - Member

    Is it just me, or does she look a bit scary in those pics?

    In the first pic she looks hot.. in the second terrible.

    Posted 4 months ago #
16. julianwilson - Member

    Halfords err, Boardman don't do any women specific bikes though do they/does he?

    When we were in there tyre kicking the other day, my lovely local trek dealer said they were shifting a suprising amount of trek wsd bikes including road ones.

    What a great moneyspinner it would be for Halfords to use the deals they get on OE components for Boardman and ace framebuilding/finishing whereever that is done, but with ladyish geometry, saddles and graphics and then call it a Pendleton instead.

    Posted 4 months ago #
17. flip - Member

    Is it just me, or does she look a bit scary in those pics?

    Indeed.

    IMO if she wants to do it, i think she should launch a range of womens specific mountain/road bikes, that bike just looks shit.

    Posted 4 months ago #
18. london_lady - Member

    Boardman don't do any women specific bikes though do they/does he?

    Yes they do
    http://www.boardmanbikes.com/fi/index.html

    Posted 4 months ago #
19. PJM1974 - Member

    Why not?

    From what I see on my commutes, more and more women seem to be taking up cycling and demanding something better than a nice swoopy frame with a basket on it. I do hope that any Pendleton endorsement goes beyond adding her name to generic pastel coloured frames with baskets up front, on the technical side Victoria Pendleton's expertise would be an asset to a manufacturer.

    As for Boardman bikes, I don't get the snobbery...they're good frames shipped with an unseemly amount of kit for the money.

    Posted 4 months ago #
20. aracer - Member

    As for Boardman bikes, I don't get the snobbery...they're good frames shipped with an unseemly amount of kit for the money.

    They've actually hardly changed his image at all - efficient, but a bit boring

    Posted 4 months ago #
21. chakaping - Member

    Why have they made her up to look liek Katy Perry?

    Posted 4 months ago #
22. crazy-legs - Member

    Vicky is very closely involved with the Cycletta events though (women-only "sportive" style challenge rides aimed at getting more women on bikes). There's already a whole host of WSD race bikes out there, why add to the pile? Putting together a smart, functional utility/general purpose bike is more in line with her Cycletta involvement and fits in well with her intended aim of moving into fahsion/design when she retires from cycling.

    Posted 4 months ago #
23. DezB - Member

    She's been styled by Tim Burton!

    

    Posted 4 months ago #
24. tails - Member

    good on her hope it makes her some cash!

    Posted 4 months ago #
25. themountaingoat - Member

    Is she wearing a syrup?

    Posted 4 months ago #
26. stuboy2uk - Member

    I bet she's they're a great ride.

    Posted 4 months ago #
27. mrblobby - Member

    Most people would just recognise her as the one off the Hovis adverts, and that does look like the sort of bike she'd ride.

    Posted 4 months ago #
28. unovolo - Member

    I thought Boardman bikes were pretty highly rated both by the media and owners alike.
    I was looking at some in Halfords just the other day and was really quite impressed by the spec/£ ratio.
    There maybe not one for the brand snobs mainly I'd imagine as they are sold thru Halfrauds.

    If Viccy P can do something similar then good luck to her.

    Posted 4 months ago #
29. Northwind - Member

    ohnohesback - Member

    Given what Boardman bikes have done for his image I'd beg her, even at this late juncture, not to allow this to happen.

    The only impact on his image is that some brand snobs look down on him now. I doubt he could care less what idiots think tbh.

    Posted 4 months ago #
30. chakaping - Member

    He'll be laughing all the way to the Leeds when he reads crap like that, hopefully.

    Posted 4 months ago #
31. GaryLake - Member

    Putting together a smart, functional utility/general purpose bike is more in line with her Cycletta involvement and fits in well with her intended aim of moving into fahsion/design when she retires from cycling.

    Be gone with your nonsense and insightful thinking! Lewd comments or lynching only right?

    Posted 4 months ago #
32. emsz - Member

    Oh FFS.

    Posted 4 months ago #
33. GaryLake - Member

    Sorry, I was being sarcy!

    Posted 4 months ago #
34. rootes1 - Member

    I was expecting to see a race bike! I wonder how many women buying a town bike know of Vicky?

    She has a desire to just get people cycling, like to the shops, work, school rather than out racing and as a serious hobby.

    She is quite visible in the girls press and also backs women only bikes rides aimed at getting people on bikes.

    Halfords is the biggest retailer of bikes in the UK, 1in 3 bikes in the UK sold is by Halfords... if you are trying to get your message across you have to do it big rather than being niche.. the bikes seem to have a good spec and at great prices.

    Good on her.

    Si

    Posted 4 months ago #

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