This is where my comprehension of branding/fashion/labels falls down…
I struggle to believe that anyone out there would spend that sort of money on cycling kit – especially as it doesn’t look any better than stuff you can get at a fraction of the price.
Who buys this stuff? I know about the argument that if you are loaded and can afford it, then why not? But, even if I had ooodles of cash, I would look at this stuff and wonder what it gives me over other riding kit for the extra money. And all I can think of is the ‘name’ and perhaps bragging rights if that is your thing. Oh, maybe exclusivity?
A cotton cycling t-shirt for £85?! It’s just a t-shirt. And cotton isn’t that good anyway for wearing while undertaking sweaty activities.
I just don’t get why people would pay for this stuff, over more sensibly priced decent kit….