I’ll put my hand up to this one a small group of us from the Guvnors Assembly have this year ridden several sportives, The French Revolution, Isle of Wight Challenge and a few others I can’t remember off the top of my head. Personally I have done three centuries this year on mine.
On top of this we have also met up for “Jollies” once a month or so and received invites for a few organised events with the emphasis on the social side of riding.
Several of the riders do use their bikes for commuting, personally I have an old single-speed that isn’t so attractive to ne’er do wells.
Personally I’m not sure the Guvnor has any direct comparison in the UK, although I have seen a good facsimile in the States (Linus) and La Torpille Cycles over in France have produced something along the same lines, but a different league quality wise.
Incidentally I think we may be having a head to head against them at Le Mans next year.