Cheers NUKE.
DAMO2576… You are bang on the money there. It works, and costs almost nothing. Results are instant and easily measured. In marketing terms it’s a no brainer.
My old job was in marketing, but now it’s my own business that I market, and I know that emails with no interest are a waste of time, and will make your unsubscribe list grow pretty damned quickly. I don’t email unless I have something interesting, something bargainy, or a VAT bill to settle 🙂
Wiggle ran some bloke blogging related email campaign. I guess they wanted to show their human side? But I found it insincere and boring. I really don’t give a f*** about his Thursday night road ride etc
Next weeks bikemong email has “man pouches” , a new sticker, and some discounted Indy hoodies.