"Arsehole" apparently..
http://www.guardian.co.uk/sport/blog/2010/may/04/mark-cavendish-cycling-tour-romandie
The pretty girl was sitting in an alcove under the stairs in a Soho bar, sobbing quietly into a mobile phone. In a nearby room her very composed boyfriend was taking his seat behind a table and starting a schedule of media interviews that would last all day.
On the table sat hardback copies of his autobiography, fresh from the printer, its simple dedication – "To Lissie" – explained and elaborated on the very last page: "Last and most, not least, of all, I thank and dedicate this book to my fiancée Melissa. Lissie, you were there when I was a sixteen-year-old scally with no money and sometimes even less charm, and you're still there for me now that I'm a lot older but unfortunately, on occasions, no less of an arsehole … "
Several people noticed the girl's distress. A few knew who she was. No one wrote about it. A few weeks later Mark Cavendish made his first public appearance with a new girlfriend, a former Miss Italy, and now, a year on from that morning in Bar Italia, it will be interesting to discover, on its republication in June, whether the autobiography in question is a rare instance of a book changing its dedication in the process of going from hardback to paperback.