My dads been out there for a number of years, you’re right it’s redders in the summer!
Lots of ex pats means a good social scene for westerny type things, the locals are mad on petrol powered stuff like 4×4’s and quads etc.
The mountains are glorious and there are some amazing wadis tucked away in them.
Be prepared to drive a long way though, things are spread out but the major roads are great (built by the Germans)
Overall the times I’ve visited I’ve met a nation of extremely friendly, tolerant and cheeky people. Lovely place and not spoiled like Dubai -yet,