Isn’t it about time the BBC got with the times, and offered subscription packages like Sky do? IE; ‘full’ package which covers everything, or basic packages with sport, music, drama etc ‘add ons’.
That would offer far better viewer choice, and far better value for money. Don’t want to watch particular things? Don’t pay for them. Being told to cough up £150 for a load of stuff you’ll never watch/listen to is just extortionate.
As for crap like Celebrities Cum Dancing etc; using advertising to pay for the content production would be great; audiences of such dross don’t have long attention spans anyway, and ads would break things down into manageable chunks for them. 🙂