I didn’t really look into it to be honest. I knew I wanted the American Classics, because I needed 142x12mm, with an XD body and 15mm front, their options seemed a bit limiting. I’m happy building my own wheels, so that wasn’t an issue either.
The AMCs seem very good, light, roll nicely, understated look. Pretty cheap too from the US, even paying taxes and that (which were £45 IIRC).