New chainrings seem odd, the alternating teeth seemed like a good idea, and would presumably translate well into cheaper stamped chainrings too?
It’s a bit of a surprise really that for once the bike industry hasn’t decided to add another competing standard to the mix!
Shimano have form in this.
24mm 68/73mm BB’s for example.
I suspect at least some of it is down to tooling, they must invest millions in forging machines which are relatively inflexible, when the competition (SRAM) is happy making CNC’d bits and can change them on a whim.