I'd buy a bike if it was called 'I am the love child of Piers Morgan and Maggie Thatcher' and was fluorescent puce and purple stripes........as long as it fitted,had great geometry and grippy,supportive and predictable suspension.And I could afford it.And it was reliable.
I don't give a left testicle what it it looks like or what it's called because I can't see myself when I'm riding it and I could'nt give a toss what other people think about it when I over take them (which I'd do a lot...because I am like.....awesome and stuff....not richmtbguru levels of awesome,more surfmatt driving god level stuff).
We have very successfully sold a bike called "pompino" for many years.
I'm assuming you've also never owned a cove then?
And Mr M......she ALWAYS notices......