Have you ever moved house and looked for the nearest 'decent' bike shop? Had a need to talk to a specific big-name dealer with a specific question so used their site to find the closest dealer? Had reasonable expectations that this might be useful?
I trundled across a new city on a crappy Saturday morning to find the shop (one of two, established before the war etc). It sells more fizzy fifty scooters and charver helmets than bikes and was staffed by one rotund and disinterested bloke who ignored my presence and interest in his stock (what little there was).
I'll be heading elsewhere then. Great.