I think the "delete and continue with your day" upset me more.
I think it was an instruction for him, not you Brant. It's one of those "write the letter but don't send it" therapy things.
Cakes? Bloody love the things, and I was a fat kid and now a fat bloke. It's funny, and not something to be offended by unless you're offended by Last of the Summer Wine potentially injuring the elderly.
I like any bike company that; can have a bit of a joke, create good products at good prices, and offend a few people in the process. If no-one is offended, you're not doing it right.