We're trying to find a name for a newsletter for one of our clients (marketing dept of a big financial services brand)
What we sell them is insight/ideas/intellectual stuff e.g. product ideas, consumer research etc which is (ideally!) better than they can get from anyone else.
We're sending them a monthly newsletter which has ideas we've spotted, trends in the market, new technologies, ideas we've had for selling more of their financial services stuff but we haven't got a name for it.
Any ideas?
Basically we want something that suggests we're cleverer than any of their other suppliers, but not in an arrogant way 
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Name for a company newsletter - give me your ideas
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Posted 1 year ago #
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If you can't think of it yourself, may I politely suggest you're in the wrong business?
Posted 1 year ago # -
Actually it's cos I'm in this business that I know putting it out to the power of the people via social media is likely to give me better ideas than I can come up with on my own. Wisdom of crowds and all that!
Now, anyone with a constructive comment?
Posted 1 year ago # -
The word you said 'insight' sounds good to me. An insight into the business, insight into technologies etc.
See - it's easier than you think.
Posted 1 year ago # -
Trendspotter, Plugged In, In the Wild, Idea, Light Bulb, Spark, Pulse, Connections
Posted 1 year ago # -
I love this brief - always crops up when you're a designer. Always has the same results too. Brooess, I feel for you.
Confab, Communique, Things with 'talk' in the name, erm chat-flow... ouch erm Money Talks (I'm making myself laugh now) - OK, I can't think of anything... monkey tennis?
Posted 1 year ago # -
PJBarton. I know, hence throwing it out to STW!
Woody2000 - see, it works! Posted 1 year ago # -
Merlin - he was a soothsayer & it's come from a bike forum afterall.
Posted 1 year ago # -
Aye, but you're being paid for someone elses idea. Faker!
Posted 1 year ago # -
All our ideas are stolen from somewhere. We use the term 'inspired by'!
Posted 1 year ago # -
Marketing is NOT a department in a company.
Marketing is everything that a company does, it runs through every part of a company. If the boss of the company is not the one with the marketing ideas then it is a company going nowhere.Posted 1 year ago # -
Brian.
I'd love a newsletter called Brian, rather that the typical bin fodder called 'in touch', 'in focus', 'eclips' etc.Actually I'll let you use the last one for a small fee.
E-Clips - Electonic Clippings, and sounds like eclipse, so your eclipsing the opposition.
On second thoughts, I still prefer Brian, or maybe Colin.Posted 1 year ago # -
Marketing is NOT a department in a company. Marketing is everything that a company does
That sounds like the sort of thing the marketing department says come budget review time
Anyway, this covers all that needs to be said on the subject
http://www.youtube.com/watch?v=WVZo1JjfshwPosted 1 year ago # -
If it's a financial services company, wanting a clear vision:
£20.20p
Posted 1 year ago # -
"Wisdom of crowds"
Nope. Group stupidity. A little know aspect of group dynamics is where the stupidest person in a group gets their way because they compensate by being obnoxious.
Posted 1 year ago # -
"Wisdom of crowds"
I second "Monkey Tennis" thus making it the most popular choice so far!
Posted 1 year ago # -
Shazam
Abracadabra
AlakazamHow much are we getting for this "insight"?
Posted 1 year ago # -
Pook - the payoff for you is the pleasure of helping someone else out with their job.
And if I therefore keep my job, I can continue to pay for shiny things for my bike, and keep riding. So you get to help keep a fellow rider on the trails. And who on STW wouldn't feel good about that? Posted 1 year ago # -
Cash Cow. If you were really good at your job you'd sell the idea back to the client that they run a small internal competition to name the newsletter.
Posted 1 year ago # -
Hammertime
As in "Stop! Hammer Time"
Think about what you are producing - is it something that can be glanced over in a few seconds - "60 Seconds" or "Minute Marketing".
Or, how about "Essence", as you are sending the essence of something, rather than the indepth research (and it alliterates with "Essential")?
Or, if it is just headline stuff, how about "Elements"?
Posted 1 year ago # -
Marketing is everything that a company does
Correction:
Marketing is only the warm-up act.
Sales is all a company does.
No sales, no turnover, no business.Posted 1 year ago # -
'The Gravy Train' ?
'The Cash Cow' ?
Posted 1 year ago # -
Plagiarists Monthly
WeSawYouComing Review
Money4OldRopeSod it. Monkey Tennis it is
Posted 1 year ago # -
Einstein coined the term 'lichtaffen' or 'light monkeys' to dismiss photographers of his day who he thought were unimaginative and did nothing but copy light
Ergo, anything remotely similar involving a monkey reference would in today's parlance, as in Einstein's day, suggest a distinct lack of imagination!
Posted 1 year ago #
Topic Closed
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