This thread seems to have hit on some sensitivty from both sides of the camp.
Some people clearly seem to have been envious of others having the very best kit and have thought to themselves 'I could be so much better / be having even more fun, if I had that bike'.
The other side of the camp seem to have seen the video and thought 'I have the bike, but don't have that much fun'. Or maybe deeper it has struck us that some of the pleasure we get out of biking, isn't the riding but it is simply derived from the act of owning an expensive toy and through this thread have been forced to question the rationale of our passion.