It seems to me that everyone wants something without having to put the effort into getting it. I want a massive car but don’t have the money to buy it, therefore I’ll just get it on finance. I want such and such a bike but don’t have the spare cash, I’ll stick it on 0%. The problem being is that when it gets nicked, or you smash it to bits you’re still making repayments on it, a bike that you no longer can ride. Which for me robs the fun out of riding/driving said posh bike/car….
It’s not just from a ‘must have the latest possession’ point of view either. How many people have thought they could ‘buy’ speed or fitness, be it signing up to an expensive gym, getting a coach or buying lightweight bike parts. Sit online doing a job you hate surfing the internet planning your piece of escapism, however when it comes to actually having to hurt yourself you’re less inclined.
Chuck Palahniuk is pretty spot on with what he writes..
“Advertising has us chasing cars and clothes. working jobs we hate, so we can buy shit we dont need.