I find MBUK freebies to be often rather good. Despite my usual sniffing at them initially, I seem to find I end up using them and eventually finding them invaluable. For instance, the MBUK ‘buff’ that was given away last autumn became my one piece of essential warming kit, until I lost it somewhere in the woods at Coed-y-Brenein the other week 🙁
(And somewhat remarkably, despite 20+ years of riding, the DVD with Fabien Barrel actually taught me how to go round corners properly.)
As for the mag, I think it’s great – in a kind of, you-laugh-AT-it-because-its-so-utterly-utterly-stupid, way. The images are bold and punchy, which gives you something pretty and inspiring to look at once the puerile drivel in between them has been read. And it’s full of new shiny things to look at. Shiny.
They also appear to have some interest in maintaining the interest of their readers, which, although often misguided, is more than can be said for another (very much closer to home) MTB mag.