I assume these are Kevlar-beaded Maxxis? What rims are you running?
I’ve blown a few Maxxis tyres off the rim when running ghetto tubeless (inner tube, Mavic/WTC rims), so went back to steel beads as a) you can still get decent compounds, b) they’re cheaper and c) I don’t mind the weight.
Based on that, I’ve always felt it’s the bead that’s the problem – too loose and it seems to stretch. I’m not sure [caveat – I don’t ‘know’] that the EXO bead is any different.
That said, I’ve got a LUST on the back [same bead again?] and haven’t had any problems. That is with a Stan’s rim, mind, which seems to ‘lock’ the bead on more.