So, with Wimbledon over and Murray off the front pages it would appear that the mainstream media has picked up the Wiggo baton.
Is this a good thing?
OK, it puts cycling into the news and I've heard on radio this morning various titbits of how Wiggins is going to win in Paris, what the Maillot Jeune is, how TdF works, where France is, etc.. So, why do I cringe that Wiggins may be turned into the new Henman, the new Murray, and that team Sky will become the new England football team? It's probably just my psyche but why do I NOT want the mainstream press to get too excited by MY sport and turn it into a We're the Best in the World CIRCUS