Flicking through What MTB and it really shows why traditional mags of any kind deserve to die. (I’ve only got a sub for the free gift!)
After a 3 page advert article on Specialized 2012, there is a similar press release article for Trek 2012, followed a few pages later by a look at the 2012 Autosag shocks fitted to Spesh bikes, already mentioned in the first advert article. There doesn’t seem to be much riding of bikes at all in these pages, just rehashing what the manufacturers want to say.
For me the icing on the cake is 10 reaons to buy new Shimano XT. Again, no mention of how it rides, but it seems that I REALLY NEED TO BUY IT!!
The issue with this article is this sort of writing: “Braking performance is a dead ringer across all the metrics that most users will care about….” I know what the writer is saying, but if he/she composed that sentence themselves they need to be sacked. If it’s taken straight from Shimano literature, which seems more likely, then it makes the whole mag worthless.