Viewing 25 posts - 1 through 25 (of 25 total)
  • logos of bike companys
  • The-Badger
    Free Member

    One for those with good memorys…

    Can anyone remember any bike company who have changed their logo or ID in the last 10 years ? maybe just the font on the down tube or the head tube logo perhaps ?

    If not a bike company – any other major company thats done it successfully?

    Many thanks, The Badger

    retro83
    Free Member

    The Badger – Member

    ???

    wwaswas
    Full Member

    well, this has started positively…

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    roadie_in_denial
    Free Member

    Kona seem to change their logo every few years… (apologies if this has already been posted, but I can’t see that image above)

    King-ocelot
    Free Member

    The font Marin use has changed, I had a 2004 with black and White logo lettering. Now it’s more square.

    SpokesCycles
    Free Member

    Mars did it (not a bike co, but still). New one looks gash mind.

    Trek have. Norco have changed their branding. As have Schwalbe. And Kona.

    bassspine
    Free Member

    logo and name changing was dead trendy last time the tories were in power, I expect we’ll see more of it again.

    consignia 🙄

    The-Badger
    Free Member

    So far so good guys thanks for the help so far

    geoffj
    Full Member

    Diamond Back to DB?

    soma_rich
    Free Member

    Cannondale have

    King-ocelot
    Free Member

    I can think of loads that are OT: Peugeot, Vauxhall, Thames and Hudson. And also a few car models such as Fiesta, Ka. Bands often change or refine and update thier logos with a new album Radiohead, Bon Jovi and White stripes spring to mind.

    the-muffin-man
    Full Member

    Scott have.

    PimpmasterJazz
    Free Member

    All of them?

    I’m struggling to think of one that hasn’t.

    Even well-known logos like Specialized’s have been tweaked.

    Dorset_Knob
    Free Member

    Gap, LOL.

    Stu
    Full Member

    Fill yer boots:

    Evolution of Logos – Past to Present

    OK not bike related but gives you an idea of how logos evolve!

    theotherjonv
    Full Member

    Orange seem to change just about every year

    2007:

    2008:

    2010:

    ourkidsam
    Free Member

    Am I alone in preferring Gap’s new logo?

    crazy-legs
    Full Member

    Kona logo has changed quite a few times in the last 10 years or so, it used to be quite plain, now it looks like someone has half inflated it.

    Bit like the half inflated wheel in the first pic… 😉

    nedrapier
    Full Member

    Sellafield?

    Pook
    Full Member

    Am I alone in preferring Gap’s new logo?

    yes

    Teetosugars
    Free Member

    Sunday Cycles are now Sabboth..

    thisisnotaspoon
    Free Member

    HOPE, look at some old C2 brakes and the logo looks like something I’d have done in D&T, straight lines and constant radius curves, i.e. easy to CAD/CNC, now they anodize/etch its become much more complicated.

    Kona I’d agree with

    Elfinsafety
    Free Member

    Oh! I like logos, me. 🙂

    Cannondale’s logo has changed over time, and is a good case study in how a company has attempted to update it’s brand.

    IMO, I think the first one was the best. Nice, simple font, worked well in different colours. Was very recognisable, and classy and understated. I’m not a great fan of the current version, but it’s not bad compared to some others.

    As for other companies; I always thought that BT had the perfect logo before privatisation. Proof that Thatcher = bad design.

    Excellent branding. Distinct and easily recognisable. Iconic.

    Then, along came Thatch the Snatch, and it all went horribly wrong:

    I know what I’m talking about so shut up.

    The-Badger
    Free Member

    Guys – thanks for the quality responses, superb.

    CountZero
    Full Member

    Oh, and it’s companies and memories, btw.
    I’ve thought for a long time that Trek ought to redesign their logo, and they started to several years ago. Cannondale’s logo I’m not sure about. I never really liked Microgramma/Eurostyle, even when it was fashionable, and God knows I had to Letraset enough of it, but somehow it does work pretty well on the fat frame tubes.

Viewing 25 posts - 1 through 25 (of 25 total)

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