I resemble that remark . Load of tosh . 75,000 bottles of beer sold last year . 25,000 to Tesco to the exact same recipe as the 50,000. Its also pretty close to the draught version as its sterile filtered and carbonated to 1.8Vols , so its fizzy enough but not like Fosters levels.
Calm down, there was a “probably” in there. Which I think is justified when you look at the average supermarket shelf and probably 90% of the brands are owned by one or two companies.
Lidl take that one step further, with loads of Shepherds Neame beers that you never see anywhere else, and are all watery tasteless crap, presumably brewed because Lidl wanted beer at a certain price*. And they’re not the only ones. A local brewery had one in wetherspoons nationally, again it was a watery, under-hopped imitation of their normal brews even when served from a cask at the brewery.
*Or maybe the other way around, Lidl buying up cheap beers.
This is only practical/affordable up to a point. A bottle of ipa or export stout from my local brewery is £3.99 from the offie. Compared with £4.99 for four of the aforementioned Lidl beers. The artisanal, hand crafted, kiln dried, titanium and carbon fibre beer is lovely and luckily I’m friends with one of the brewers but you’d be broke before drunk if you only drank proper craft beer.
True, but equally you could just forgo the cheap beers and have one nice one saving yourself £1 for pork scratchings (and not being hungover the next day).