Look exactly the same to me, but you’d need to go to store to be sure as the images don’t necessarily reflect what you receive.
FWIW this is exactly what I did – Dad was a sparky so he sourced good fireproof GU10 fixings, and I sourced the LED bulbs (LEDHut aren’t the cheapest but have been best and most reliable so far. Homebase have some 35W equivalents on sale at the moment in store for around £3 a pair non dimmable which are decent too, they make up the bulk of my non feature lighting, with LED Hut ones where I need the max light). I’ve not had any problem fitting any bulbs to any fitting bar bending the cable arm a little on occasion.
Getting rid of transformers is a good move in my book, the 12v systems seem less reliable and have had their day.