The 'equivalent to halogen' things on the packets are lies. They will be typically something between 2 and 3 times as bright as equivalent wattage halogen, maybe 4 at a push, depending on how fancy it is, how new an LED it uses and how good bulbs you had before.
So to replace a 20w, you want at least a 5w, but in the type of cheap bulb you're looking at, you'd probably need closer to 10W of LED per 20W bulb.
You can tell ones that will be a complete waste of time and money, because they have tons of tiny LEDs in. Don't bother buying those. The only ones worth considering have just 1,2 or 3 big LEDs inside the lamp unit.
Joe