Great idea – bet the Americans won't like it though

Love it.

Reading the interview, some pretty sound Marketing reasoning (I realise that's an Oxymoron to some) behind it too.

-1000 Points
for offensive use of Def Leopard.

I am not sure if it is necessary to depict sodomy to sell bike products… 😕
Is there an age restriction at the entrance of such a display?
Imagine taking your son/daughter to the show and having to see them looking at Barbie with a strap on.

There's no need for that really. I am always suspicious of companies like that who use shock tactics to attract attention. If the products were any good they wouldn't need to advertise in such a way. Very poor.
Here's a question, will it put more people off than attract?

People now know where we’re coming from as a brand, the products no longer have to tell the whole story.

That sounds right up its own arse to me. Whatever happened to making good products that people wanted to buy?

Not that impressed with Knogs offerings, they remind me of crumpler (who make bags etc) giving their products silly names and oh so shocking advertising to conceal the fact most of its overpriced 'lifestyle' tat. To be fair I am cheap and so tend to go with function first and form second.

Trying too hard.