erm, I clip an LED to my perfectly formed taught buttocks when riding back from the pub. Im sexist, arent I?

It’s a bit like this, 90% of mountainbikers are men. Most of those will find the ad eye catching. So knog are just appealing to their target audience. Clever Knog, if not a bit lazy. But it’s really no different from Coke. 90% of fat biffers who drink diet Coke are women, hence the advert with the topless man.
You don’t work in advertising do you.

Stoner, wearing hot pants? LOL

Ah! There’s a light in that picture. Hadn’t noticed…

Maybe not the best ad but what else can they say: “Knog: Our lights look kind of cool but aren’t very good”?

Stoner, wearing hot pants? LOL

bit of sick’s come up

Down with this sort of thing! More fat ugly people in adverts please!

You lot are aware knog are Australian?

We should be tolerant to such backwards countries – wonder if they do a similar ad for muslim countries with lady wearing full muslim dress

Having looked at the pic, expecting to see a girl’s bum barely covered by the barest (!) minimum of skimpy Lycra, I was somewhat nonplussed to see a pretty substantial pair of black denim shorts more or less like a pair of cut-off jeans. Sorry, but WTF is the fuss about? Bloody hell, get a sense of proportion for heavens sake. I regularly see young women walking and riding wearing little more than that, it’s what girls wear. There’s nothing sexist about it.

the only difference with this pic is they are wearing complete jeans, if they’d hacked the legs off there would be no difference. Two words: mountains, molehills.

I clip an LED to my perfectly formed taught buttocks when riding back from the pub. Im sexist, arent I?

No. But you are a liar.

Like buttocks, there are two sides to every story: they’re from Melbourne. Lots of people dress like that and ride bikes around. I live there, i see it all the time. I therefore lazily accuse the OP of cultural misunderstanding.

Not even that great an ass!!!!

they ain’t even models, they just get a load of their mates in and do pictures.

Speaking of which, where is my invite to the Morvelo shoot?

[video]http://www.youtube.com/watch?v=9QiMw1Q65d4[/video]

[video]http://www.youtube.com/watch?v=s0F3LKaGN2A&feature=related[/video]

There are things I care about, and I reply to. There are things I don’t care about, and I don’t reply to.
You tazzymtb, apparently, reply to things you don’t care about, odd.
I can’t see the ad, so can’t comment on the sexisticity of said ad, but their lights do look crap.

You tazzymtb, apparently, reply to things you don’t care about, odd.

are you new to singletrack or something 😆

My log old log in was stolen last week by somebody called elfin lynch and therefore I am not who I was.