Great Vid!
No I don’t think Mongoose is on the top of anyone’s list at the moment, but then Santa Cruz was a fringe little outfit not many had heard of once, YT didn’t exist in U.K. Minds until very recently etc etc – many roads to widespread success – sticking a great Pro on one of your bikes and getting them to publicise it is a proven path.
My mate had a Teocali in 2006/7 ish – it was a strange bike in many ways, It weighed a tonne but even then 140mm travel was short for an All-Mountain bike and you couldn’t use it all anyway – unless you had 50% sag or more you’d never get to the bottom of it and you the geo was bolt upright, not compared to today, but even for the day it was steep but it actually handled really well and was good fun to ride.