you putting the milk in first?
I got mine up using loads of washing up liquid and water, and did what takisawa2 did with the valve and a track pump.
Once up and seated it will keep going up from then on. So deflate and put JRA in and the re-inflate. If it comes out the side walls that will eventually stop (although you may want to put more milk in if its loads) as the holes get blocked up with the milk. If its the nipples that are leaking milk ( 😯 ) then it may mean you have got a leakky rim strip. That may or may not seal with the milk.
Try to go for a short ride round the block a few times when they are up even if they leak slightly as that should help it seal.
First pair I did leaked for ages through side walls but perservere and it will work.