If that is JB on page 121 of Dec's STW (as in, it's taken me this long to find a shop selling it now that Borders has closed and Smiths have stopped selling it; evidence in the story would suggest it is JB, he being the one riding an orange Kona). Which made me wonder how he came up with that riding style? Did he get someone to photo him and then pshop mint over the top and think "that's it! My sheep cartoon character will ride like I ride".
And then the interview with the Charge fellow "When I rode to school on my Muddy Fox Courier Comp, it was the coolest thing to have" How did he get from Kona's (skinny tubed coolness) to Muddy Foxes (fat tubed, clunky not so cool) to decide that a combination of the two would make a fairly striking skinny tubed frame?