When Tim Brooks took control after the ‘family’ left at the AGM at the Belfrey in Brum Tim stood in from of all the managers and head office staff and said, Jessops will never sell mobile phones.
He might be right, but I think Jessops missed a massive opportunity not to get on board with mobile technology.
Me, I left the Co. a few months after that AGM, I am sure there are a number of reasons why Jessops failed in the end, but that stood out to me at the time.
In the early years under the Family there were some great, well trained staff on board, then budgets staff targets and commission all slowly filtered in, photographic experience went out of the window, sales was where it was at and Jessops lost a great deal of regular customers.
My little store relied on repeat business, we had a great customer base all on first name terms with the staff, I used to spend so much time after work doing home visits much to the annoyance of HO.
HO used to change our price matching policy daily in the early Internet days, some days we could match, some days we could not, we even had to check if we could match our own online prices, it was a mess!
I still bump into some of my old customers and they all ask when did it start to go wrong?
and yes everyone in my store new where the Paterson tanks were stored;)
Staff no. **01, ski, signing off this post
I wish the brand well and hope it lives on, for old times sake…