Darlington has had £500,000 a year invested for three years, with the same again in the next three years. This has been spend on a mix of physical measures and marketing.
In the first two years, cycling rates went from 1% of trips to 2% of trips. Car trips were down by 10%.
I can now ride from home to the town centre without touching a main road, on a route which I’m happy to let my 5-year-old daughter ride. She rode 10km, with my wife, a couple of Saturdays ago, getting to her swimming lesson, a birthday party and her grandparents. There will shortly be a second possible route to town opening.
4% of trips is apparently a tipping point, so the next couple of years could be interesting.