Okay then….
Just think about it for a minute in the bigger scale of things:
Think about the materials, the craftmanship (could you do it?), the speed of delivery compared to maybe 10-20 years ago and the value for money compared to again maybe 10-20 years ago.
Deep section, carbon wheels, @ 1450gram, delivered to your door in 2 days for £350. They might not last that well but then so didn’t a lot of stuff from other companies (gxp BB anyone?), anyway we’ll see. It’ll be a hard life for them and I’ll probably have to give them some tlc along the way, like my Hope hubs, Shimano BB’s/peddles, gear/brake cables etc.