Talk about Gemini having a laugh.
Not really when you compare them to other “bike lights.”
Since the introduction of the cheap Chinese offerings, we’ve come to expect a heck of a lot for not much money it would seem. Not a problem in itself, it’s a good thing as competition is healthy within the marketplace.
BUT… The largest costs of making and selling a bike light, are not the individual components required to make it, or the transport/logistics to get it from the factory to shop to customer (as it’s so small and light). The largest costs involved in something like a Bike Light are those of R&D and then to a lesser extent marketing. That is to say when you make 100,000 of a unit, you can bung it out the door at £30 a pop and still make a few quid profit off each one, but if you drop it down to a production run of only 1,000 you’d probably have to charge 3 or 4 times the price for it to cover the costs, and then you’ve got to put more effort (and hence cost) into marketing and promotion as it doesn’t immediately sell itself due to being much higher priced.
I’m not familiar with those Gemini lights, but whilst they don’t look as well made as say an Exposure or a Troutielight, they do look to be better made and a better design than the cheap Chinese offerings, which itself will also bump the price up slightly.
So on balance, no I don’t think they’re extortionate. On a Lumens/£ ratio, they’re a heck of a lot better than anything you could buy even just 3 or 4 years ago, and if they are significantly better quality than the cheap Chinese jobs, then they should sell OK. People also forget that it’s not just the amount of Lumens that matter. Without exception, every cheap light I’ve ever tried has had a large hotspot, and then a much dimmer halo, which I find offputting whilst riding. I like a broad flood of light, with no obvious hot spot, and as such have paid for the privilege.
It’s nice to be able to choose your price point though, and have products that do a job at the very budget end of the scale, but also products at the top end that push technology forwards…
Now what boils my piss, and makes me wince “how much” is LBS’s charging £6 an inner tube, especially as I’ve worked in the trade in the past myself and know roughly how much they pay per tube in bulk…