Contrary to the tumbling prices of most other goods from the Far East, MTB hardware prices continue their steady climb into the stratospehere.
People I know who aren't into bikes just cannot get their heads around the totally stupid prices asked for decent cycle hardware.
I try to defend the business, but that is an increasingly tough call.
This could go the way of the British Hifi industry and disappear up it's own rear end!
Sure, small shops struggle to survive and need high margins, but the price of a decent bike excludes all but the richest, or most enthusiastic.
One guy I know wanted a new hardtail because his rusty broken £90 bike was beyond economic repair. He said it didn't mater because he'd just go and buy another £100 bike. I told him he was seriously wasting his money and cited how my £1000 full suspension bike lasted 10 years before i rebuild it with minimal maintenance outlay. At year 10 I spent a further £600 on new drive train, F and R suspension, frame bearings and paintjob (all heavily discounted after a long an careful search). The rebuild should last another 10 years, but so long as the temperamantal air suspension I have bought doesn't let me down. The ongoing maintenance costs will be a fair bit higher with this new technology, but the bike is now transformed. Lighter, vastly better handling and much more efficient pedalling with the improved suspension.
Anyway, based on my influence, matey boy has since upped his hardtail budget to £250, but i've told him £400 is more like the rock bottom starting point for anything decent.
Time will tell what he spends, but i can assure you that so many "would be" enthusiasts are being frightened off by the hype and ridiculous prices. E.G. A £2600 asking price for full suspension bike with some components leaning towards the exotic?? This is daft!
Don't suppose the industry really gives a damn though as they can sell full suspension bikes with mish mash of mediocre/rubbish components for around the £1000 mark.