I work for a large automotive OEM based in the midlands, and as a little side line I've been tasked with trying to think of ways to encourage sustainable transport to and from work, now we have a bus to the sites, interstate shuttle busses car share scheme etc, however I want to encourage cycling and running - as they are the healthy options as I see it.
We have a sporting foundation, with the likes of Kelly Holmes and we sponsor the SKY pro cycling team, so some great opportunities to be had.
We've had a huge uptake on the cycle to work scheme, but like most of these schemes 90% of the people that took up the CTW offer don't actually cycle to work!
Question is what to do? If its a incentive scheme, such as "ride to work 4 days a week and get a free salad from the canteen" how would you police it?
The are obvious competitions we could run with our "famous friends" too......
SO WHAT DO YOU THE GOOD PEOPLE OF STW THINK WOULD WORK?
And do you have any experience of doing this at your workplace ?