Just got home to find the March (and believe me I have checked it’s not the April) edition of Procycling. Just in bed giving it a quick look see and what do I find on page 129?
A full page advert “How elite athletes are gaining an edge”.
Ho hum another new gel/bar/drink mix.
No it’ s EPOBOOST! It’s ok though cos unlike blood doping or “drugs” this is an ok way to increase Epo and thus red blood cell production cos it’s natural.
As said I double checked it isn’t the April Fool issue.
It’s almost too unbelievable for words.
Now I suspect this product is a pile of placebo poo. But what has really hacked me off is that a mag that carries stories almost monthly about doping And cheats could carry an ad like this. As always money talks but to my mind they have lost any right to raise the issue of doping ever again. Riders do it for prestige and cash, the mag sells advertising for a dubious product for cash.
You’re all in the same boat so if I were you I’d keep my mouth shut from now on.
OR maybe it’s a subtle ploy to gauge reaction. They will be getting a pretty blunt one from me tomorrow morning!