The forward lump in the top tube thing has been with us for a while now, I have two theories:
1 flaring the tube profiles just behind the head tube improves strength and/or stiffness…
2 It sort of gives the bike a bit of a motorcycle Gas tank bulge[/] appearance, and its an aesthetic decision based on some market research that told them they would flog more it it looks a bit like a ‘proper” bike…
Both seem reasonable enough justifications, but like some others I still prefer the less fussy simplicity of a straight tube not that it matters much TBH…