Have noticed an interest in 29 recently from those who’d have previously written it off as too xc and steep geometry. Probably because of the likes of the Hightower
It must be weird, being Niner… And also Trek and Specialized. The Hightower, and the Yeti and YT, got so much attention, you’d think they were groundbreaking. Meanwhile Niner and Specialized: “We’ve been doing this for years!” and Trek “Oh, you’ve invented the 29er enduro bike? That’s nice, I remember when we did that, in 2014. You might have seen it, we won the EWS with it quite a lot? No?”