One is basically buying ‘goodwill’ and poss some stock/kit. So what’s that ‘goodwill’ worth to you? If you started that biz now from scratch, what would be the start up costs? Time and costs to make a profit? For this one – How much hard work is it? Would you do same job for someone else for less or more etc..? I work on the basis of a value of ‘if had that money (a figure you are estimating, x3 years a good place to start) in a good investment, (fund or rented property) what would it give me? I also consider if it needs borrowing to buy it, cost of that, the risks involved, could you sell it on etc..
One finds a figure pretty quick of what it’s worth to you, it’s just then wether they will sell at that price or will other pay more.
And ask an accountant, though mine overvalues everyone else’s and undervalues ours!
Not knocking Poly but EBITDA